Affinity, Custom Affinity, and In-Market audience targeting can't be combined with an ' AND' clause with any other audience lists.Once you target a Custom Affinity segment, you can't edit it in any way.Once you've picked Custom Affinity segments you want to target, click Done, then save your line item. (The new Custom Affinity segment can be targeted immediately after saving.) For example, if you enter Google Fit, Display & Video 360 will find users that have fitness-related apps.Ĭlick Create when you are done. This doesn't mean that your ads will show on the apps you specified, but rather to users that have similar apps on their mobile devices.

(Optional) Apps that your audience might be interested in.

(Optional) URLs (websites) based on the content of the websites. As such, the UI will show the keywords filter even without keyword targeting. When no keywords are used in a line item’s targeting but a custom audience list with sensitive keywords is in place, the sensitive keywords are used for contextual targeting, not collecting audience users. The keywords filter can also be greatly affected by custom audience lists that use sensitive keywords.

Affinity editing